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Home / Frequently Asked Questions

Frequently Asked Questions

If you don't see your question or answer here please contact us.

How does it work?

We have tried to make this process incredibly easy (we’re ad guys not rocket scientists after all.) Follow these simple steps:

  • 1. THEME: Select the name of the theme you want (Black Tag Event, Presidents’ Day Sale, etc.)
  • 2. PACKAGE: Select the level of package for that month (Gold, Silver, Bronze)
  • 3. ADD-ONS: Select any additional items you’d like to add to that package (Spanish Versions, Direct Mail, etc)
  • 4. PAY: Check out and pay

  • It really is that easy! We will follow-up with you to get a few details needed for your TV and/or Radio spots, and will have your entire event ready for you in a matter of hours.

    What am I able to modify on these ads for my store?

    TV: We call these TV spots “Event Shells.” Once you place your order we will update the Dealership Name to your store name, the running footage will be updated to the correct manufacturer for your store, the offers will be updated to the offers that you provide, and the end of the spot will be the location information for your store.

    Radio: Very similar to the TV spots, the radio example spots on the site are “Radio Shells,” and we will update the information for your specific store, manufacturer, and offers. It is your responsibility to provide the legal disclaimer that you want to use for the spots.

    Banners: The dealership banners are 23’ long x 3’ high and feature the event theme. Note: None of the content on the banners will need to be customized.

    Hangtags: These hangtags are xx by xx and double sided and feature the logo for the event. There is a space for WAS and IS pricing that will need to be completed once they arrive for your event.

    Posters: These posters are 24” x 36” and feature the event logo that you’ve selected. Note: None of the content on these posters will need to be customized.

    Social Media Posts: Depending on which package level you purchase, you will receive these posts via email. They have been designed to the current Facebook ad specs, and do not contain any content that would need to be updated.

    Web Sliders: The number of web sliders you will receive is dependent on the package level you purchase. They have all been built at xx by xxx specs. You will receive these via email from us, but it is up to your team to put them on your site.

    Emailers: The email blasts for each campaign feature the campaign theme, plus a space for a variety of offers. Once you purchase an event, a Photoshop file of the email template will be delivered via email, and you will be able to update the email content with your desired offers.

    Ask Me About Stickers: These stickers are 3” in diameter and feature the event logo that you’ve selected. Note: None of the content on these stickers will need to be customized.

    What if I don’t see a theme I like?

    No problem at all, we are always working on new themes to launch each month and might have something we are just about to put on that site that would be perfect. Just contact us below and let us know what you are looking for. We can always customize an event for your store right away!

    Can I get these customized?

    Yes we make custom orders for clients all the time. We can customize anything from a new theme to a completely custom TV/Radio commercial.

    How will this all be delivered?

    As soon as you place your order our team goes to work on your campaigns. Your TV/Radio/Social Media and Digital elements will all arrive via email. The in-store POP elements will go on our printer within 48 hours and depending on the shipping option you select will arrive at your store right away!

    Do you send the TV spot to the station for me?

    The completed TV spots will arrive in your email in a BROADCAST READY version so you can forward it on to the TV Station or Cable Provider you are working with.

    What do you need from me to finalize the TV and RADIO spots?

    Before we can begin production on your TV and RADIO spots we will need the following from you:

  • 1) Your Dealership Name and Logo
  • 2) Phone number, URL and address (if you want these included)
  • 3) Offers for the spots; TV spots normally have a space for 3 offers and RADIO has space allotted for 2 offers
  • 4) You will need to provide the legal disclaimer that you want to use for both your TV offers and your Radio offers. Please Note: You accept full responsibility to provide legal that is accurate and correct to meet the legal requirements for your specific city, state and any federal guidelines. On The Spot Advertising is not responsible for the legal accuracy of your dealership offers.
  • Do you do direct mail?

    Each and every campaign can include a direct mail piece as well. This is an upgrade item that you will see once you begin the checkout process.

    If the example spot is Ford and I own a Chevy store can you change it?

    Absolutely, all of the TV spots you see are just example spots for different stores. Your spot will be customized for your brand.

    Can you make me a spot for my manufacturers events?

    100% YES! We would love to make you a custom spot that ties in with any national event that is going on. Just use the contact us form below and let us know your information.
    Contact Us
    Car Dealer Ads for Less Auto Advertising

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