Automotive Advertising News, Thoughts & Insights
Hyundai Super Bowl Ads Snare 3 of Top 6 USA Today Ad Meter Spots
Posted by Darin Yee on
According to the USA Today Ad Meter, Hyundai placed 1st, 5th and 6th with their 3 Super Bowl commercial entries. We're going to focus on the 1st and 5th ranked spots. Automotive commercials generally do not place high on a consistent basis; so why did Hyundai do so well this year? 1) Relevant Celebrities: 1st place commercial, Hyundai's "First Date", stars Kevin Hart. 5th ranked commercial, "Ryanville", stars Ryan Reynolds. Using celebrities is nothing new, but these two stars are two of the biggest actors right now. Kevin Hart is coming off a string of successful to very successful movies and a key demo...